Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
In the last decade, the World Wide Web has revolutionized how user around the world interact with each other. It is not only being a platform for user to connect with different individuals, but as well for daily activities such as daily news about the world and information exchange on vast knowledge...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/42336/ |