The influencing factors of the consumers’ propensity to support Multilevel Marketing businesses in Malaysia

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The influencing factors of the consumers’ propensity to support Multilevel Marketing businesses in Malaysia

Purpose-As a result of the increasing living pressure in a competitive society, the direct-selling or multilevel marketing (MLM) business appears as an appealing platform for many who seek to attain the so-called financial freedom (Bloch, 1996). This has led to the boom in the MLM industry, where ma...

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Bibliographic Details
Main Author:	Wong, Lun Cheng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/42335/

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