The influencing factors of the consumers’ propensity to support Multilevel Marketing businesses in Malaysia
Purpose-As a result of the increasing living pressure in a competitive society, the direct-selling or multilevel marketing (MLM) business appears as an appealing platform for many who seek to attain the so-called financial freedom (Bloch, 1996). This has led to the boom in the MLM industry, where ma...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/42335/ |