Uncovering Factors Leading To Customer Loyalty in The
Optical Industry

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Uncovering Factors Leading To Customer Loyalty in The Optical Industry

Relationship marketing has been closely related to the roles of relationship quality and customer loyalty in sustaining long term business goal which is to be profitable. The optical industry has been weakly represented in the literature and hence the purpose of this study is to demonstrate the diff...

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Bibliographic Details
Main Author:	Toh, Thiam Seen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Service quality Product quality Physical environment quality Relationship quality Customer loyalty Optical industry
Online Access:	https://eprints.nottingham.ac.uk/42217/

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