Uncovering Factors Leading To Customer Loyalty in The Optical Industry
Relationship marketing has been closely related to the roles of relationship quality and customer loyalty in sustaining long term business goal which is to be profitable. The optical industry has been weakly represented in the literature and hence the purpose of this study is to demonstrate the diff...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/42217/ |