Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia

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Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia

Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tendency to wear such brands since those brands may display their identity and social position. Malaysia has the highest growth rate score across all South-East Asian countries and the percentage of luxury...

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Bibliographic Details
Main Author:	Seilkhanova, Saniya
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	purchase intention luxury fashion brands consumers
Online Access:	https://eprints.nottingham.ac.uk/42159/

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