Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tendency to wear such brands since those brands may display their identity and social position. Malaysia has the highest growth rate score across all South-East Asian countries and the percentage of luxury...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/42159/ |