Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study

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Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study

Social media (SM) allow users to easily create, edit, or share content. The vast numbers of individuals that converge around sites like LinkedIn, Facebook, or Twitter embody a rich source of external knowledge that could be utilized for new product development (NPD). Complementing other channels for...

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Bibliographic Details
Main Authors:	Roberts, Deborah L., Piller, Frank, Lüttgens, Dirk
Format:	Article
Published:	Wiley 2016
Online Access:	https://eprints.nottingham.ac.uk/41484/

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