Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study
Social media (SM) allow users to easily create, edit, or share content. The vast numbers of individuals that converge around sites like LinkedIn, Facebook, or Twitter embody a rich source of external knowledge that could be utilized for new product development (NPD). Complementing other channels for...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Wiley
2016
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| Online Access: | https://eprints.nottingham.ac.uk/41484/ |