The best seat in the house: investigating the emergence of livecasting in the UK
The purpose of this dissertation is to investigate how livecasting - the use of cinemas to display a variety of live and recorded entertainment such as opera, theatre and ballet - has emerged in the UK between the years 2003-2016. In research approach, it draws on the development of primary case stu...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/40572/ |
| _version_ | 1848796089334890496 |
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| author | Cerski, Helena |
| author_facet | Cerski, Helena |
| author_sort | Cerski, Helena |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The purpose of this dissertation is to investigate how livecasting - the use of cinemas to display a variety of live and recorded entertainment such as opera, theatre and ballet - has emerged in the UK between the years 2003-2016. In research approach, it draws on the development of primary case studies and secondary analyses of existing industry reports and literature regarding livecasting.
This dissertation builds upon discussions surrounding livecasting through a media industries approach as defined by Timothy Havens and Amanda D. Lotz, and makes use of John T. Caldwell’s cultural-industrial study to explore how livecasting is being shaped and discussed as an industry. It makes use of case studies - the Royal Opera House, National Theatre Live and the Event Cinema Association, as well as exhibitors Odeon, Showcase, Empire Cinemas and Cineworld- in order to understand how livecasting is being marketed.
Its findings show mediated live content within cinemas began over fifty years ago, and underlines the necessary development of digital technology to allow for the growth of livecasting as it is discussed in this dissertation. It charts how processes of standardisation have been employed as a means of reducing technological risks as well as legitimising a developing industry. It investigates the varied approach to the marketing of livecasting.
The value of this dissertation is the alternate view of the development of livecasting. It diverges away from an audience-centred approach on research into livecasting, and looks instead at how livecasting has developed as an industry. As such, this dissertation is relevant in its contribution to the wider understanding of livecasting, with a focus on the development of livecasting in the UK. |
| first_indexed | 2025-11-14T19:42:26Z |
| format | Thesis (University of Nottingham only) |
| id | nottingham-40572 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:42:26Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-405722025-02-28T13:41:15Z https://eprints.nottingham.ac.uk/40572/ The best seat in the house: investigating the emergence of livecasting in the UK Cerski, Helena The purpose of this dissertation is to investigate how livecasting - the use of cinemas to display a variety of live and recorded entertainment such as opera, theatre and ballet - has emerged in the UK between the years 2003-2016. In research approach, it draws on the development of primary case studies and secondary analyses of existing industry reports and literature regarding livecasting. This dissertation builds upon discussions surrounding livecasting through a media industries approach as defined by Timothy Havens and Amanda D. Lotz, and makes use of John T. Caldwell’s cultural-industrial study to explore how livecasting is being shaped and discussed as an industry. It makes use of case studies - the Royal Opera House, National Theatre Live and the Event Cinema Association, as well as exhibitors Odeon, Showcase, Empire Cinemas and Cineworld- in order to understand how livecasting is being marketed. Its findings show mediated live content within cinemas began over fifty years ago, and underlines the necessary development of digital technology to allow for the growth of livecasting as it is discussed in this dissertation. It charts how processes of standardisation have been employed as a means of reducing technological risks as well as legitimising a developing industry. It investigates the varied approach to the marketing of livecasting. The value of this dissertation is the alternate view of the development of livecasting. It diverges away from an audience-centred approach on research into livecasting, and looks instead at how livecasting has developed as an industry. As such, this dissertation is relevant in its contribution to the wider understanding of livecasting, with a focus on the development of livecasting in the UK. 2017-07-20 Thesis (University of Nottingham only) NonPeerReviewed application/pdf en arr https://eprints.nottingham.ac.uk/40572/1/Compilation%20Corrections%20FIN.pdf Cerski, Helena (2017) The best seat in the house: investigating the emergence of livecasting in the UK. MRes thesis, University of Nottingham. livecasting cinemas broadcasting movie theatres theatre ballet opera |
| spellingShingle | livecasting cinemas broadcasting movie theatres theatre ballet opera Cerski, Helena The best seat in the house: investigating the emergence of livecasting in the UK |
| title | The best seat in the house: investigating the emergence of livecasting in the UK |
| title_full | The best seat in the house: investigating the emergence of livecasting in the UK |
| title_fullStr | The best seat in the house: investigating the emergence of livecasting in the UK |
| title_full_unstemmed | The best seat in the house: investigating the emergence of livecasting in the UK |
| title_short | The best seat in the house: investigating the emergence of livecasting in the UK |
| title_sort | best seat in the house: investigating the emergence of livecasting in the uk |
| topic | livecasting cinemas broadcasting movie theatres theatre ballet opera |
| url | https://eprints.nottingham.ac.uk/40572/ |