Ancillary academia: video shorts and the production of university paratexts

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Ancillary academia: video shorts and the production of university paratexts

This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the construction of institutional identity. Taking a...

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Bibliographic Details
Main Author:	Grainge, Paul
Format:	Article
Published:	Routledge 2017
Subjects:	intermediaries production studies; university paratexts video content marketing
Online Access:	https://eprints.nottingham.ac.uk/40499/

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