Ancillary academia: video shorts and the production of university paratexts
This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the construction of institutional identity. Taking a...
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| Format: | Article |
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Routledge
2017
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| Online Access: | https://eprints.nottingham.ac.uk/40499/ |