Unlocking the power of big data in new product development

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Unlocking the power of big data in new product development

This study explores how big data can be used to enable customers to express unrecognised needs. By acquiring this information, managers can gain opportunities to develop customer-centred products. Big data can be defined as multimedia-rich and interactive low-cost information resulting from mass com...

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Bibliographic Details
Main Authors:	Zhan, Yuanzhu, Tan, Kim Hua, Tse, Yina, Li, Ying Kei
Format:	Article
Published:	Springer Verlag (Germany) 2016
Subjects:	Big data; Customer involvement; New product development; Case study
Online Access:	https://eprints.nottingham.ac.uk/40471/

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