Unlocking the power of big data in new product development
This study explores how big data can be used to enable customers to express unrecognised needs. By acquiring this information, managers can gain opportunities to develop customer-centred products. Big data can be defined as multimedia-rich and interactive low-cost information resulting from mass com...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Springer Verlag (Germany)
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/40471/ |