APA (7th ed.) Citation

Zhan, Y., Tan, K. H., Tse, Y., & Li, Y. K. (2016). Unlocking the power of big data in new product development. Springer Verlag (Germany).

Chicago Style (17th ed.) Citation

Zhan, Yuanzhu, Kim Hua Tan, Yina Tse, and Ying Kei Li. Unlocking the Power of Big Data in New Product Development. Springer Verlag (Germany), 2016.

MLA (9th ed.) Citation

Zhan, Yuanzhu, et al. Unlocking the Power of Big Data in New Product Development. Springer Verlag (Germany), 2016.