Information richness and trust in V-commerce: implications for services marketing
Purpose: The potential for e-commerce is limited by a trust deficit when traders do not interact in a physical, bricks-and-mortar context. The theory of information richness posits that equivocal interactions, such as ones requiring trust, can be facilitated through communication media that transmit...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/40417/ |