Corporate image and a sport’s governing body

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Corporate image and a sport’s governing body

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and wha...

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Bibliographic Details
Main Authors:	Sekhon, Harjit, Roy, Sanjit Kumar, Chadwick, Simon, Devlin, James
Format:	Article
Published:	Taylor & Francis 2016
Subjects:	Corporate image Sport Trust
Online Access:	https://eprints.nottingham.ac.uk/40384/

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