Corporate image and a sport’s governing body
This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and wha...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/40384/ |