Corporate image and a sport’s governing body
This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and wha...
| Main Authors: | , , , |
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| Format: | Article |
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Taylor & Francis
2016
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| Online Access: | https://eprints.nottingham.ac.uk/40384/ |
| _version_ | 1848796043796283392 |
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| author | Sekhon, Harjit Roy, Sanjit Kumar Chadwick, Simon Devlin, James |
| author_facet | Sekhon, Harjit Roy, Sanjit Kumar Chadwick, Simon Devlin, James |
| author_sort | Sekhon, Harjit |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined. |
| first_indexed | 2025-11-14T19:41:43Z |
| format | Article |
| id | nottingham-40384 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:41:43Z |
| publishDate | 2016 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-403842020-05-04T18:19:00Z https://eprints.nottingham.ac.uk/40384/ Corporate image and a sport’s governing body Sekhon, Harjit Roy, Sanjit Kumar Chadwick, Simon Devlin, James This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined. Taylor & Francis 2016-12-01 Article PeerReviewed Sekhon, Harjit, Roy, Sanjit Kumar, Chadwick, Simon and Devlin, James (2016) Corporate image and a sport’s governing body. Service Industries Journal, 36 (11-12). pp. 556-575. ISSN 1743-9507 Corporate image Sport Trust http://www.tandfonline.com/doi/full/10.1080/02642069.2016.1255729 doi:10.1080/02642069.2016.1255729 doi:10.1080/02642069.2016.1255729 |
| spellingShingle | Corporate image Sport Trust Sekhon, Harjit Roy, Sanjit Kumar Chadwick, Simon Devlin, James Corporate image and a sport’s governing body |
| title | Corporate image and a sport’s governing body |
| title_full | Corporate image and a sport’s governing body |
| title_fullStr | Corporate image and a sport’s governing body |
| title_full_unstemmed | Corporate image and a sport’s governing body |
| title_short | Corporate image and a sport’s governing body |
| title_sort | corporate image and a sport’s governing body |
| topic | Corporate image Sport Trust |
| url | https://eprints.nottingham.ac.uk/40384/ https://eprints.nottingham.ac.uk/40384/ https://eprints.nottingham.ac.uk/40384/ |