Strategy and narrative in higher education

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Strategy and narrative in higher education

In this paper we apply the idea of narrative to strategy and to the development of strategy in the higher education context. We explore how strategy is formed as an intertextual narrative in a comparative study of higher education (HE) in the UK context. Existing research suggests that competition b...

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Bibliographic Details
Main Authors:	Holstein, Jeannie C.A., Starkey, Kenneth, Wright, Mike
Format:	Article
Published:	SAGE Publications 2016
Subjects:	Strategy process; Strategic change; Narrative Intertextuality Higher Education; Strategy formulation
Online Access:	https://eprints.nottingham.ac.uk/39112/

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