Strategy and narrative in higher education
In this paper we apply the idea of narrative to strategy and to the development of strategy in the higher education context. We explore how strategy is formed as an intertextual narrative in a comparative study of higher education (HE) in the UK context. Existing research suggests that competition b...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE Publications
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/39112/ |