Midstream value creation in social marketing

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Midstream value creation in social marketing

The purpose of this study is to develop improved understanding of how value is created at the midstream (meso) level in a collaborative smokefree homes and cars social marketing programme. The study adopts a qualitative approach including interviews and observation. The findings show that the co-cre...

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Bibliographic Details
Main Authors:	Luca, Nadina Raluca, Hibbert, Sally, McDonald, Ruth
Format:	Article
Published:	Taylor & Francis 2016
Subjects:	social marketing community service perspective value network value creation resources social context midstream smokefree
Online Access:	https://eprints.nottingham.ac.uk/39076/

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