Midstream value creation in social marketing
The purpose of this study is to develop improved understanding of how value is created at the midstream (meso) level in a collaborative smokefree homes and cars social marketing programme. The study adopts a qualitative approach including interviews and observation. The findings show that the co-cre...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2016
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| Online Access: | https://eprints.nottingham.ac.uk/39076/ |