The family visitor experience at heritage attractions: value creation within a service environment

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The family visitor experience at heritage attractions: value creation within a service environment

The world is becoming characterised by services. This evolution is transforming the way people consume services, with significant implications for both business and society (Ostrom, Bitner, Brown, Burkhard, Goul, Smith-Daniels, Demirkan and Rabinovich, 2010). The role of the consumer has also been...

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Bibliographic Details
Main Author:	Melvin, John D.S.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Value creation service logic services marketing tourism marketing heritage tourism heritage visitor attraction family tourism
Online Access:	https://eprints.nottingham.ac.uk/38000/

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