The family visitor experience at heritage attractions: value creation within a service environment
The world is becoming characterised by services. This evolution is transforming the way people consume services, with significant implications for both business and society (Ostrom, Bitner, Brown, Burkhard, Goul, Smith-Daniels, Demirkan and Rabinovich, 2010). The role of the consumer has also been...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/38000/ |