Once upon a time there was a consumer…: stories of magic and the magic of stories

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Once upon a time there was a consumer…: stories of magic and the magic of stories

This paper explores how the centrality of narrative to people’s understandings of the world, and the power of stories of enchantment in particular, colour consumer culture. Specifically, it analyses the ways in which fantastic themes of magic and heroism are used in the discourses of marketing schol...

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Bibliographic Details
Main Authors:	Heath, Teresa, Heath, Matthew
Format:	Article
Published:	Taylor and Francis 2016
Subjects:	Consumer culture; critical marketing; magic; sustainability; consumer experience
Online Access:	https://eprints.nottingham.ac.uk/37596/

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