Once upon a time there was a consumer…: stories of magic and the magic of stories
This paper explores how the centrality of narrative to people’s understandings of the world, and the power of stories of enchantment in particular, colour consumer culture. Specifically, it analyses the ways in which fantastic themes of magic and heroism are used in the discourses of marketing schol...
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| Format: | Article |
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Taylor and Francis
2016
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| Online Access: | https://eprints.nottingham.ac.uk/37596/ |