The value of online seller reputation: evidence from a price comparison site
This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras tra...
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| Format: | Article |
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Wiley
2015
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| Online Access: | https://eprints.nottingham.ac.uk/37583/ |
| _version_ | 1848795490411347968 |
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| author | Thompson, Stephen Haynes, Michelle |
| author_facet | Thompson, Stephen Haynes, Michelle |
| author_sort | Thompson, Stephen |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation’s price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared to variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based. |
| first_indexed | 2025-11-14T19:32:55Z |
| format | Article |
| id | nottingham-37583 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:32:55Z |
| publishDate | 2015 |
| publisher | Wiley |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-375832020-05-04T17:28:02Z https://eprints.nottingham.ac.uk/37583/ The value of online seller reputation: evidence from a price comparison site Thompson, Stephen Haynes, Michelle This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation’s price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared to variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based. Wiley 2015-12-07 Article PeerReviewed Thompson, Stephen and Haynes, Michelle (2015) The value of online seller reputation: evidence from a price comparison site. Managerial and Decision Economics . ISSN 1099-1468 Reputation Pricing e-Commerce http://onlinelibrary.wiley.com/doi/10.1002/mde.2777/abstract doi:10.1002/mde.2777 doi:10.1002/mde.2777 |
| spellingShingle | Reputation Pricing e-Commerce Thompson, Stephen Haynes, Michelle The value of online seller reputation: evidence from a price comparison site |
| title | The value of online seller reputation: evidence from a price comparison site |
| title_full | The value of online seller reputation: evidence from a price comparison site |
| title_fullStr | The value of online seller reputation: evidence from a price comparison site |
| title_full_unstemmed | The value of online seller reputation: evidence from a price comparison site |
| title_short | The value of online seller reputation: evidence from a price comparison site |
| title_sort | value of online seller reputation: evidence from a price comparison site |
| topic | Reputation Pricing e-Commerce |
| url | https://eprints.nottingham.ac.uk/37583/ https://eprints.nottingham.ac.uk/37583/ https://eprints.nottingham.ac.uk/37583/ |