The value of online seller reputation: evidence from a price comparison site
This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras tra...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Wiley
2015
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/37583/ |