The depiction of marketing and marketers in the news media

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The depiction of marketing and marketers in the news media

Purpose – In an effort to explain the high level of scepticism and distrust towards marketing and marketers, paper explores how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach – The paper analyses 6,877 news reports that discuss “marketing” across tw...

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Bibliographic Details
Main Author:	Cluley, Robert
Format:	Article
Published:	Emerald Group Publishing Limited 2016
Subjects:	Marketing Culture (sociology) Media Professions
Online Access:	https://eprints.nottingham.ac.uk/37508/

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