The depiction of marketing and marketers in the news media
Purpose – In an effort to explain the high level of scepticism and distrust towards marketing and marketers, paper explores how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach – The paper analyses 6,877 news reports that discuss “marketing” across tw...
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| Format: | Article |
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Emerald Group Publishing Limited
2016
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| Online Access: | https://eprints.nottingham.ac.uk/37508/ |