Consumer Attitudes Towards Foreign Branded Apparel in Malaysia

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Consumer Attitudes Towards Foreign Branded Apparel in Malaysia

This study was carried out to study Generation Y consumer attitudes and the effect of key factors on their intent to purchase foreign branded apparel in Malaysia. The conceptual framework was developed using the theory of reasoned action (TRA). Quantitative research using 320 internet surveys was em...

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Bibliographic Details
Main Author:	Bhat, Sana Altaf
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	theory of reasoned action (TRA) purchase intention Generation Y consumer attitudes foreign branded clothes
Online Access:	https://eprints.nottingham.ac.uk/37483/

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