Consumer Attitudes Towards Foreign Branded Apparel in Malaysia
This study was carried out to study Generation Y consumer attitudes and the effect of key factors on their intent to purchase foreign branded apparel in Malaysia. The conceptual framework was developed using the theory of reasoned action (TRA). Quantitative research using 320 internet surveys was em...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/37483/ |