The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands

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The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands

Purpose – The purpose of the present study is to understand the impact of varying crisis response strategies on consumers’ attitudes and perceptions when used in a Halal crisis situation and also to study how different levels of consumer skepticism determines the magnitude of impact on consumer perc...

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Bibliographic Details
Main Author:	Imran, Hina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Crisis Response Strategies Halal Brands Consumer Skepticism Purchase Intentions
Online Access:	https://eprints.nottingham.ac.uk/37378/

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