The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands
Purpose – The purpose of the present study is to understand the impact of varying crisis response strategies on consumers’ attitudes and perceptions when used in a Halal crisis situation and also to study how different levels of consumer skepticism determines the magnitude of impact on consumer perc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/37378/ |