Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China

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Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China

The advent of the internet has changed the way of conducting business due to the unique nature of the web and internet such as ubiquity, global reach, interactivity, personalization and so on (Laudon and Laudon, 2009). As a result, E-commerce has been becoming a more attractive avenue to conduct...

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Bibliographic Details
Main Author:	Xu, Tiantian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Trust e-commerce online shopping behavior e-vendor trustworthiness culture institution
Online Access:	https://eprints.nottingham.ac.uk/36928/

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