Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China
The advent of the internet has changed the way of conducting business due to the unique nature of the web and internet such as ubiquity, global reach, interactivity, personalization and so on (Laudon and Laudon, 2009). As a result, E-commerce has been becoming a more attractive avenue to conduct...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36928/ |