Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China
The advent of the internet has changed the way of conducting business due to the unique nature of the web and internet such as ubiquity, global reach, interactivity, personalization and so on (Laudon and Laudon, 2009). As a result, E-commerce has been becoming a more attractive avenue to conduct...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/36928/ |
| _version_ | 1848795360839860224 |
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| author | Xu, Tiantian |
| author_facet | Xu, Tiantian |
| author_sort | Xu, Tiantian |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The advent of the internet has changed the way of conducting business
due to the unique nature of the web and internet such as ubiquity, global
reach, interactivity, personalization and so on (Laudon and Laudon, 2009).
As a result, E-commerce has been becoming a more attractive avenue to
conduct business. At the same time, the trust is also becoming
increasingly important element in the success of transaction in virtual
environment.
While many scholars have made many study contributing in this field, but
they do not conduct in the way of qualitative one. Most them just find the
generalization of the samples. In addition, some international trust also
be discussed. In this study, B2C e-Commerce was used to understand
the effect of trust in the online shopping in China and UK. The results of
the existing research may not have a direct application to China and UK.
Semi-structured interview was used to collect data in this research. The
Chinese or British consumers who have online shopping experience were
chosen to do the interview.
According to findings, internet merchant should have trustworthiness
features including benevolence, integrity, and ability, which are the
important factors in the formation of trust for both Chinese and British
online customers. For customers themselves, their individual propensity
to trust, culture and perceived usefulness and perceived ease of use are
associated with their trust and purchasing intention. Furthermore, some
external environment such as guarantees from the third parties and legal
environment the still has influence on customer trust and shopping
behavior. In addition, different trust factors also have different influencing
degree on consumers’ purchasing behavior. |
| first_indexed | 2025-11-14T19:30:51Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-36928 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:30:51Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-369282017-10-19T17:04:00Z https://eprints.nottingham.ac.uk/36928/ Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China Xu, Tiantian The advent of the internet has changed the way of conducting business due to the unique nature of the web and internet such as ubiquity, global reach, interactivity, personalization and so on (Laudon and Laudon, 2009). As a result, E-commerce has been becoming a more attractive avenue to conduct business. At the same time, the trust is also becoming increasingly important element in the success of transaction in virtual environment. While many scholars have made many study contributing in this field, but they do not conduct in the way of qualitative one. Most them just find the generalization of the samples. In addition, some international trust also be discussed. In this study, B2C e-Commerce was used to understand the effect of trust in the online shopping in China and UK. The results of the existing research may not have a direct application to China and UK. Semi-structured interview was used to collect data in this research. The Chinese or British consumers who have online shopping experience were chosen to do the interview. According to findings, internet merchant should have trustworthiness features including benevolence, integrity, and ability, which are the important factors in the formation of trust for both Chinese and British online customers. For customers themselves, their individual propensity to trust, culture and perceived usefulness and perceived ease of use are associated with their trust and purchasing intention. Furthermore, some external environment such as guarantees from the third parties and legal environment the still has influence on customer trust and shopping behavior. In addition, different trust factors also have different influencing degree on consumers’ purchasing behavior. 2016-09-15 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/36928/1/diss.pdf Xu, Tiantian (2016) Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China. [Dissertation (University of Nottingham only)] Trust e-commerce online shopping behavior e-vendor trustworthiness culture institution |
| spellingShingle | Trust e-commerce online shopping behavior e-vendor trustworthiness culture institution Xu, Tiantian Trust Effects on E-commerce: Cross-cultural Comparison of Business-to-Consumer Environment Between UK and China |
| title | Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China |
| title_full | Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China |
| title_fullStr | Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China |
| title_full_unstemmed | Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China |
| title_short | Trust Effects on E-commerce: Cross-cultural Comparison of
Business-to-Consumer Environment Between UK and China |
| title_sort | trust effects on e-commerce: cross-cultural comparison of
business-to-consumer environment between uk and china |
| topic | Trust e-commerce online shopping behavior e-vendor trustworthiness culture institution |
| url | https://eprints.nottingham.ac.uk/36928/ |