Customer Data Analytics- Revolutionizing Marketing and Customer Retention in Retail and e-commerce

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Customer Data Analytics- Revolutionizing Marketing and Customer Retention in Retail and e-commerce

The main aim of the study is to understand customer data analytics and its applications in marketing in retail and e-commerce sector. Retail and e-commerce companies have millions of customers. With completion everywhere and with the introduction of loyalty cards and discounts it has become extreme...

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Bibliographic Details
Main Author:	Shetty, Spurti Manjunath
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Customer Data Analytics Data Mining Predictive Analysis Boots
Online Access:	https://eprints.nottingham.ac.uk/36915/

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