Customer Data Analytics- Revolutionizing Marketing and Customer Retention in Retail and e-commerce
The main aim of the study is to understand customer data analytics and its applications in marketing in retail and e-commerce sector. Retail and e-commerce companies have millions of customers. With completion everywhere and with the introduction of loyalty cards and discounts it has become extreme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36915/ |