QR Code

An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours

There is a significant growth of the number of smartphone applications’ users around the world. Moreover, the usage of apps dominates the time spent with mobile (Chaffey, 2016). A clear business opportunity via mobile applications is appeared. Therefore, this research aims to discuss the influence o...

Full description

Bibliographic Details
Main Author:	HUANG, YUN-TING
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36900/

Similar Items

The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity
by: Ng, Pui Fong
Published: (2013)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)

A model of brand engagement in online brand communities: Co-creating value for the brand and the community
by: Alotaibi, Meshaal Hamad
Published: (2016)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

The Effect of Branding on Customer Loyalty - A Case Study on the Leading Brand (Mobilink) and its comparison with the Follower Brands
by: Khalid, Sana
Published: (2009)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Green marketing for brand credibility: The impact of green lifestyle branding among Malaysians
by: Purnimal, Jayabalakumar
Published: (2023)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Tele-branding in TVIII: the network as brand and the programme as brand
by: Johnson, Catherine
Published: (2007)

Brand resonance: the case of brand extensions of prototypical brands
by: Baird, Michael, et al.
Published: (2009)

A conceptual investigation into brand mimicry in the luxury brand industry
by: Teah, Min, et al.
Published: (2010)

Brand mimicry of luxury brands
by: Teah, Hui Min
Published: (2013)

The Antecedents and Consequences of Social Media Brand Engagement Towards Organizations’ Facebook Brand Pages
by: Morshed, Ahmed Fahim
Published: (2025)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Brand reputation and consumer behaviour: what is the impact of consumer behaviour on brand reputational crisis?
by: Sajdeh, Dhruv
Published: (2013)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

THE BRANDING OF ETHICS: A Multidisciplinary Investigation into the Ethical Branding Phenomenon in the UK
by: Zhang, Lifu
Published: (2006)

What is brand mimicry? a conceptual investigation in the luxury brand industry
by: Teah, Min
Published: (2010)

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships
by: Chua, Bee-Lia, et al.
Published: (2024)

Parent Brands and Brand Extension Strategies
by: Al Husni, Mhd Zaid
Published: (2013)

Emotional Branding The shift in branding paradigm
by: Chan, Mei Yan
Published: (2004)

Agonistic Behaviour in Luxury Branding
by: Sutrisna, Elaine
Published: (2018)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
by: Shimul, Anwar Sadat, et al.
Published: (2023)

Contribution of Green Marketing to Brand Loyalty
by: Kuek, Way Teng
Published: (2013)

Investigating the influence of brand effect and personality traits towards purchase intention of limited edition of luxury brands
by: Sutrisna, Elaine
Published: (2015)

A Study On Influence Of Branding On Consumer Purchasing Behaviour
by: Kishore, T
Published: (2006)

Brand Building Strategies of SMEs in Yemen:A Grounded Research that Investigates if Yemeni SMEs Follow Western Theory in Brand Building Practices
by: Al-Saqqaf, Raidan Abdulaziz
Published: (2005)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective
by: Malik, Garima, et al.
Published: (2023)

How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook
by: Alqahtani, Abdul, et al.
Published: (2024)

Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
by: Huang, Xiaosheng
Published: (2008)

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
by: Boroujeni, Sina Borjian
Published: (2011)

Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia
by: Jeannot Abdul Karim ,, et al.
Published: (2015)

Brand Meaning and Virtual Brand Community Amongst Teenagers: A Study of the IPod Brand
by: Wiedemann, Katharina
Published: (2006)

Product branding equals interior design branding? A perspective of the rise of an international branding
by: Mohamad, Ariff Budiman
Published: (2011)

Understanding the factors influencing millennials' clothing brand preference
by: Huang, Ing
Published: (2020)

Factors influencing millenials’ attitude towards cause-related marketing programmes and its impact on brand preference and brand loyalty
by: Piara Lal, Sandyah Rihan
Published: (2020)