An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours
There is a significant growth of the number of smartphone applications’ users around the world. Moreover, the usage of apps dominates the time spent with mobile (Chaffey, 2016). A clear business opportunity via mobile applications is appeared. Therefore, this research aims to discuss the influence o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36900/ |