The Internationalisation of fashion retailers: Zara vs. H&M
Case of India

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The Internationalisation of fashion retailers: Zara vs. H&M Case of India

According to the impressive efforts done for the improvement of policies regarding Foreign Direct Investments, the globalization of markets, the necessity of adopting high-technological tools and the willingness to satisfy existing and potential customers, companies have become involved in a panoply...

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Bibliographic Details
Main Author:	SENNAJI, Ghita / GS
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36898/

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