The Internationalisation of fashion retailers: Zara vs. H&M Case of India
According to the impressive efforts done for the improvement of policies regarding Foreign Direct Investments, the globalization of markets, the necessity of adopting high-technological tools and the willingness to satisfy existing and potential customers, companies have become involved in a panoply...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36898/ |