A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector

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A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector

The purpose of this dissertation is to identify and assess the key determinants and antecedents of customer experience from the perspective of consumers, particularly in a luxury retail context. This dissertation provides an overview of the existing academic and practitioner literature on customer e...

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Bibliographic Details
Main Author:	Siddiqui, Imaan Fatima
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36892/

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