A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector
The purpose of this dissertation is to identify and assess the key determinants and antecedents of customer experience from the perspective of consumers, particularly in a luxury retail context. This dissertation provides an overview of the existing academic and practitioner literature on customer e...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36892/ |