The investigation of consumer attitude towards Western and Eastern Television advertisements: The perspective of Vietnamese housewives
in United Kingdom and Viet Nam

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The investigation of consumer attitude towards Western and Eastern Television advertisements: The perspective of Vietnamese housewives in United Kingdom and Viet Nam

Culture study has never failed to arouse arguments and discussions among scholars. Culture is diversified and shapes people minds. Thus, people from different cultures have different attitudes towards a specific issue. On the other hand, people are also seen as influenced entities. Therefore, as a c...

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Bibliographic Details
Main Author:	Le, Man Khanh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36888/

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