The investigation of consumer attitude towards Western and Eastern Television advertisements: The perspective of Vietnamese housewives in United Kingdom and Viet Nam
Culture study has never failed to arouse arguments and discussions among scholars. Culture is diversified and shapes people minds. Thus, people from different cultures have different attitudes towards a specific issue. On the other hand, people are also seen as influenced entities. Therefore, as a c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36888/ |