The Role of the Film and Television Series in representing the Tourism Destination: The Findings on Audience Decision Process and the Factor of Influences

This study examined the general power of films and series on building the country image on audiences, the impact on their perspective of the feature destination in the screen and their willingness of visiting the destination after viewing the films and series. Then the interview also ask the partici...

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Bibliographic Details
Main Author: LIU, CHUAN-PEI
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2016
Online Access:https://eprints.nottingham.ac.uk/36787/