Consumer attitudes toward in-app advertising: an empirical study of Chinese young adults
The fast development of mobile devices has facilitated the boost of m-commerce and also mobile advertising. In-app advertising is a relatively new form of mobile advertising with great potential, but there is a lack of academic studies researching in-app advertising specifically. Hence this study in...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/36732/ |